Social Media Communications: online course with internship agreement
Social Media Communications teaches you to run social channels for a multi-country European organisation. You learn to check facts before posting, map platforms by market and plan a content calendar. You also produce vertical video, moderate comments in several languages, apply the GDPR, DSA, DMA and AI Act rules, and write a monthly report. The course runs 180 days, 100 % online, and includes an internship agreement. €200.
- 180 days of access
- 100 % online, at your own pace
- Level: beginner · No prior experience required
- Assessment: 10 quizzes (50 questions) and a final project
- Internship agreement included
- Certificate with a verifiable QR code
- Languages: Spanish, English, French
- Price: €200
Who it is for
- People aiming for a junior social media officer role in a European federation, trade association or agency
- Communications staff who publish in English for members or clients in several countries
- Small-team communicators who must handle content, community, compliance and reporting alone
- Career changers who want a structured method rather than tips on posting
What do you need to start?
Prior knowledge
- No prior social media or marketing experience needed
- Working English for reading and writing, as the course trains you to publish in English for international readers
- Basic comfort with a computer, a smartphone and online accounts
Software and equipment
- A computer with an internet connection
- A smartphone for filming and editing short vertical video
- Optional free trial of Sprout Social or Hootsuite to practise with; no licence is provided
- Access to the social platforms you practise on, such as LinkedIn or TikTok
What you'll be able to do
- Decide before posting whether a fact is verified, approved and appropriate for audiences in several countries
- Identify the source behind any audience figure and state what it can and cannot claim
- Build a platform map for several European markets, with figure, source and date in every cell
- Set up a content calendar, asset library and approval route that link each file to its licence
- Write accessible English posts with alt text and dates, numbers and money that cannot be misread
- Script, film, caption and publish a short vertical video, then read its results a week later
- Check whether a generative-AI post needs labelling under the EU transparency duty
- Write a one-page monthly report against a declared baseline and choose whether to keep or close a channel
Skills you will practise
- Platform mapping
- Content calendar and approvals
- CC BY 4.0 licensing
- Vertical video production
- Alt text and accessibility
- Multilingual moderation
- EU AI Act Article 50
- DSA and DMA
- GDPR and custom audiences
- Monthly reporting
Syllabus
- The role across markets — What a social media officer in a multi-country European team actually decides before publishing: truth, authority, audience and traceability.
- Reading the European audience honestly — Telling survey data from platform planning figures, recomputing bases and building a dated, sourced platform map for several markets.
- Running a content operation — Calendar, asset library, approval routes and agency briefs, plus handling Creative Commons licences and credits correctly.
- Writing for platforms in English as a lingua franca — Writing clear, accessible English posts and deciding what stays in English, what is translated, transcreated or written locally.
- Short-form vertical video as the production core — One phone-made vertical video from script, framing, light and sound to edit, captions, cover, cross-platform release and review.
- Generative AI and the EU transparency duty — Using generative tools in daily work and deciding when content must be labelled under Article 50 of the EU AI Act.
- Community management, moderation and escalation — Working through a shared inbox in several languages, deciding what to answer, hide, report or escalate, and to whom.
- The EU rulebook: DSA, DMA and advertising transparency — Which duties fall on platforms and which rebound on organisations and agencies that publish and advertise on them.
- Data, consent and measurement after GDPR, ATT and cookies — Checking legal grounds before uploading contact lists for custom audiences, and measuring campaigns within GDPR and EDPB guidance.
- Reporting and platform risk — Writing a one-page monthly report, choosing fair baselines, classifying platform changes and running a stay-or-leave test on channels.
Internship agreement
An intern with this course could work in a communications, membership or public affairs team, or at a communications agency. Tasks could include keeping the content calendar and asset library, drafting and adapting posts, producing short vertical videos, triaging the shared inbox, and preparing the monthly report. Compliance checks on AI labelling, ad transparency or contact-list uploads could also fit.
The internship can run at the same time as the course, within the 180 days of access.
Frequently asked questions
What job does the Social Media Communications course prepare me for?
The Social Media Communications course prepares you for a social media officer role in a team that works across several European countries. Typical employers are federations, trade associations and communications agencies. The modules cover the whole job: checking and approving what goes out, platform choice per market, content production, multilingual community management, EU rules on platforms, data and AI, and monthly reporting to a director or board.
Which laws, standards and tools does the course actually cover?
It covers the GDPR and EDPB guidance on custom audiences, Apple's ATT and the end of third-party cookies. It also covers the Digital Services Act, the Digital Markets Act, advertising transparency and Article 50 of the EU AI Act. On the practical side it covers CC BY 4.0 licence terms, accessibility with alt text, TikTok safe-zone templates, and dashboards such as Sprout Social and Hootsuite.
Isn't social media work mostly about posting and growing reach?
The course corrects this view. Posting takes minutes; the job is deciding whether a fact is true, whether you may say it, and how it lands in each country. It also teaches that reach figures do not count people and that platforms cannot be added into a total audience. A rise in reach is not good news in itself, and publishing in English does not cover the whole European audience.
What could I do in the internship, and who finds the company?
You find the host company yourself. The school issues the internship agreement and its annex, and the company signs electronically, usually within one or two working days. With this course you could run a content calendar and approvals, write accessible posts, film and caption short videos, moderate comments, or draft a monthly report for a communications or membership team.
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Content updated: 07/10/2026